What it is and what we do
In an ideal world, your (or mine!) site would appear in first place on a Google search page. If your business involves highly specialist, unusual or unpopular activities or products, you may be able to do this without really trying. Most of us however, operate in competitive markets where there is certainly more than one company offering the same or similar products or services. The trick therefore is to get your website found by people looking for what you have to offer. There are a number of ways in which your ranking can be improved, but in a worldwide dynamically changing environment there are no guarantees of a particular position. If you think about it, companies like Google want this situation. In that way companies are 'encouraged' to gravitate to their Adwords program.