Search Engine Optimisation
Search Engine Optimisation (SEO) is about getting your your site so that others can see it
What it is and what we do

In an ideal world, your (or mine!) site would appear in first place on a Google search page. If your business involves highly specialist, unusual or unpopular activities or products, you may be able to do this without really trying. Most of us however, operate in competitive markets where there is certainly more than one company offering the same or similar products or services. The trick therefore is to get your website found by people looking for what you have to offer. There are a number of ways in which your ranking can be improved, but in a worldwide dynamically changing environment there are no guarantees of a particular position. If you think about it, companies like Google want this situation. In that way companies are 'encouraged' to gravitate to their Adwords program.
An alternative strategy is to pay your way to the top of the pile by using programs such as Google Adwords. This involves creating a small advert which can appear at the right hand side of a Google results page. In this scheme you bid for words or phrases that are related to your offering. Your placement as a result of a search depends on factors including how much you bid. If managed properly this can bring results.

What we do is to help with the process, we can employ SEO techniques and advise on the suitability of an adwords campaign. One thing is sure, it is an issue that cannot be ignored.


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